Lance! Betting, a burgeoning contender in the Brazilian sports wagering arena, has joined forces with Affili8, a UK-based iGaming leader, to amplify their footprint in the Brazilian market. Affili8, renowned for its successful history in the iGaming sector, will utilize its proficiency to deliver premium search engine optimization services to Lance! Betting.
This strategic collaboration unites three prominent entities: Kambi, a premier technology supplier in the betting and gaming domain, Eyas Gaming, a seasoned operator with a demonstrated history of success, and Lance!, a Brazilian media powerhouse boasting an impressive 15 million users across Latin America.
Adam Joseph, Chief Operating Officer of Eyas, conveyed his assurance in Affili8, underscoring their remarkable achievements over the preceding three years and their capacity to replicate their UK triumphs in the burgeoning Brazilian market.
Chris O’Rourke, speaking on behalf of Affili8, shared his excitement about the partnership, stressing their dedication to establishing Lance! Betting as a leading force in Brazil. He acknowledged the recent easing of Brazilian gaming regulations and the promising prospects it offers. O’Rourke also alluded to ambitious growth strategies, including potential purchases in the digital marketing realm, with the goal of achieving a substantial financial target.
Their objective was to attain three million yuan in earnings within the coming year.”
