The Amsterdam-based football club, Ajax, has secured a two-year sponsorship agreement with KB88, a prominent online wagering platform popular in the Asian market. This collaboration designates KB88 as the official betting associate of Ajax throughout the region.
Although the precise financial aspects remain undisclosed, reports from Dutch media suggest a significant sum involved, potentially generating an estimated €400,000 each year for the club. Ajax intends to utilize its substantial social media influence, particularly on Chinese platforms such as Weibo, to increase KB88’s visibility.
Edwin van der Sar, the CEO of Ajax, conveyed his excitement about connecting with the Asian market and engaging their expanding supporter base in the region. This alliance follows other fruitful partnerships with Asian corporations like Huawei, demonstrating Ajax’s dedication to broadening its international presence.
A representative for KB88, Darren Royle, emphasized Ajax’s storied legacy and renowned youth development program, expressing confidence that the club’s image will deeply connect with audiences across Asia.
