A prominent Danish provider of sports betting and iGaming services, BetterCollective, has broadened its reach in the German market through the strategic purchase of SportFreunde Informationdienste, a prominent German affiliate network. Although financial specifics of the transaction remain confidential, the strategic importance for BetterCollective is evident.
Renowned for its extensive collection of websites, including wettfreunde.net, sportswettentest.net, and fussballportal.de, SportFreunde brings a wealth of knowledge and a dedicated user base to BetterCollective. This acquisition aligns seamlessly with BetterCollective’s proactive merger and acquisition approach, further cementing their status as a dominant force in the sector.
Jesper Søgaard, CEO and founder of BetterCollective, conveyed his excitement about the acquisition, emphasizing SportFreunde’s outstanding reputation for generating comprehensive content that resonates with German-speaking audiences. Søgaard stressed the company’s intentions to utilize SportFreunde’s expertise across their current platforms, including well-established brands like bettingexpert.com, Roulette Geeks, CasinoVerdiener, and SmartBets, to connect with a broader demographic.
We held immense pride in our accomplishments at Sportfreunde. The acknowledgment of our dedication by a powerhouse like Tipico truly validates the excellence of our offering,” expressed Heinz Patzelt, Sportfreunde’s Managing Director. “Joining forces with the Tipico group is incredibly exhilarating. We eagerly anticipate utilizing their expansive international reach to present Sportfreunde to a broader demographic. This partnership is mutually beneficial for both our brand and theirs.”
