Sports wagering enthusiasts can anticipate an enhanced horse racing experience as BetMakers joins forces with Kambi. In essence, Kambi, a prominent sports betting platform provider, will integrate BetMakers’ advanced horse racing software. This collaboration empowers Kambi to deliver its clientele superior odds, expanded wagering choices, and expedited results, particularly for races in the United Kingdom and Ireland. This partnership is significant as it unites two industry leaders, highlighting the enduring importance of horse racing within the betting realm.
BetMakers is delighted to collaborate with Kambi, a leading force in the digital wagering industry. This agreement expands the reach of BetMakers’ advanced pricing algorithms to a wider audience. Kambi’s choice to implement BetMakers’ “Price Manager” highlights its exceptional quality. This alliance is mutually beneficial, promising captivating advancements and premium betting encounters for Kambi’s clientele.
This collaboration comes on the heels of BetMakers’ strategic procurement of vital assets from Racelab Global, encompassing ProForm and Odds Engine, in April 2024. This maneuver aimed to bolster BetMakers’ already formidable technological prowess.
