Betsson and AC Milan have teamed up! The famed Italian soccer organization has selected Betsson as their official regional collaborator in Latin America.
This thrilling alliance grants Betsson sole rights to utilize AC Milan’s intellectual assets throughout the area. Imagine prominent brand exposure on digital billboards during games, placements on the club’s official webpage, and a significant presence on their mobile application.
However, it’s more than just exposure. Both Betsson and AC Milan are dedicated to crafting a distinctive and immersive experience for Latin American supporters. They’ll be launching exclusive material intended to bring fans nearer to the legendary Italian team.
Andrea Rossi, Commercial Head for Betsson Group in South America, conveyed his eagerness, stating that this joint effort amplifies their growth in the territory. He underscored the chance to enhance their content offerings while collaborating with a club recognized for its groundbreaking spirit.
Rossi stressed their shared objective: to present athletic narratives in a contemporary and captivating way, ultimately providing a top-tier entertainment experience for the Rossoneri followers across South America.
Following their triumph in the 2021/22 Serie A season, AC Milan emphasized that this alliance is founded on a shared love for soccer and an appreciation of the sport’s positive principles within Latin America. They perceive this collaboration as a means to strengthen their presence in a market that holds significant historical weight for the club.
Casper Stylsvig, Chief Revenue Officer of AC Milan, expressed his enthusiasm about engaging with the over 75 million Rossoneri supporters in Latin America through this partnership with Betsson.
The continent of South America has consistently held a fervent adoration for AC Milan, a sentiment that is reciprocated! The club perceives the enthusiastic support from their fans in the region, leaving them elated to initiate this fresh collaborative endeavor.
