10bet has secured an agreement to be the primary wagering partner of the South African men’s national soccer team.
This collaboration will unite the celebrated South African group, fondly called Bafana Bafana (The Boys), with the digital sports wagering firm for their forthcoming regional competition. Bafana Bafana represents South Africa in global men’s soccer and contests their home games at FNB Stadium (alternatively known as Soccer City or The Calabash) located in Johannesburg.
The South African Football Association (SAFA) chose 10bet as the official wagering associate for the national team through a four-year contract intended to generate distinctive engagement prospects for supporters.
“This is a collaboration founded on national pride, enthusiasm, and an adoration for the beautiful game,” stated Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa. “Bafana Bafana is a symbolic emblem that occupies a special position in the hearts of countless South Africans, playing a vital part in uniting the country, sparking fervor, and favorably influencing communities, which aligns seamlessly with our constantly developing local brand.”
10bet will collaborate closely with SAFA, the institution responsible for overseeing Bafana Bafana and functioning as the administrative entity for soccer in South Africa. The global online sports wagering platform has been operational for nearly two decades and is accredited by the Betting Control and Licensing Board.
This declaration arrives mere days prior to the South African national soccer team manager, Morena Ramoreboli, preparing to reveal his ultimate roster for the regional competition occurring from July 5th to 16th.
The South African Football Association is elated to have obtained 10bet South Africa as a collaborator, stated CEO Lydia Monyepao. This alliance signifies the union of two driven and innovative entities. We are certain that this joint effort will enable us to furnish the optimal product and encounter for our supporters while propelling the expansion of soccer in South Africa.
It’s noteworthy that 10bet isn’t solely concentrated on the South African market. They lately joined forces with Playtech in the United Kingdom and Sweden, exhibiting their dedication to broadening their scope.