Esports Betting Scrutinized by UK Advertising Authority

The United Kingdom’s Advertising Standards Authority (ASA) is taking action against advertisements for esports wagering. The organization is concerned about a rise in these promotions during the pandemic lockdowns when businesses sought to profit from the popularity of esports while conventional sports were on hold. The ASA aims to ensure that esports betting advertisements adhere to the same regulations as other forms of gambling advertising. They have been closely monitoring social media platforms to prevent any gaps in responsible marketing practices. Furthermore, they have released guidelines to assist operators in complying with the regulations. The ASA will remain vigilant and will not hesitate to intervene if any unethical behavior is detected. They are dedicated to safeguarding susceptible individuals from potential risks.