Bringing the Live Casino Experience to Reality: Playtech Live – iGB
Playtech Live is Playtech’s most recent offering, at its core, it aims to give players a VIP experience. This high-end live casino product utilizes the most advanced technology in the industry, concentrating on bringing AI to a new level. Edo Haitin, Chief Executive Officer of Playtech Live, believes this powerful new live casino experience will alter the way operators and players participate.
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Bringing the Live Casino Experience to Reality: Playtech Live
Insights from H2 Gambling Capital (H2GC) reveal that online gambling is expanding much faster than land-based gambling, and within the digital realm, live casino is growing the fastest. From 2016 to 2019 alone, live casino saw an impressive 32% compound annual growth rate (CAGR). In recent years, the industry has become increasingly popular, with more and more players deciding to play their favorite casino games in a live setting.
But how can suppliers develop products that can provide what players in this expanding market desire? Haitin believes Playtech has the solution.
“What makes Playtech Live distinct from all the competitors is that we are constantly learning. We have learned that we need to concentrate on two core components: our games and our dealers. Both have to be the best in the live product.”
Online Casinos vs. Land-Based Casinos
The excitement felt in a land-based gambling establishment is tough to surpass – from the rivalry at the poker tables to the packed action at the roulette tables, the experience is difficult to recreate online.
Although online gambling sites have become popular, the gambler’s desire for something more thrilling continues to increase. Live casinos add an extra edge to the online gambling experience; with real players, real hosts, and real money, gamblers have everything they need without leaving the comfort of their homes.
Playtech’s Big Innovation Challenge
Everyone in the online gaming industry is constantly striving to evolve and “innovate” their products, but there is a classic “Catch-22” here: the more innovation there is, the harder it is to find new ways to innovate.
The use of AI in online gambling is a major trend sweeping operators and suppliers. While AI is not a new phenomenon, it is constantly evolving and changing the way online gaming is delivered to players.
For Haytin, Playtech Live doesn’t use AI as a gimmick or marketing tool; instead, it works behind the scenes to help enhance the product offering.
“I believe the use of AI is a marketing ploy for many. At Playtech Live, we don’t present it as a main attraction, but rather under the umbrella of services,” he said.
“When we use AI at Playtech Live, it’s not to create a new slogan;
We actually utilize it to attain safer wagering and spot any unlawful actions while serving our patrons, the players. Numerous other applications have come to the forefront, be it camera detection of cards, or other forms of analysis we employ to monitor the game procedure.
“We utilize these technologies instead of selling them. In this manner, we provide our customers with the finest creative experience, keeping players involved, enjoying a responsible time, and ultimately having fun. When using AI-powered services, we don’t just hype up the product because of its granularity, that’s what makes it unique.”
“As a technology-driven company, AI is incorporated into our systems, making it more than just a buzzword. It’s a fundamental aspect of who we are and how we operate.”
Connecting the Gap with Playtech Live
While many providers discuss enhancing the player experience, Playtech Live stands out with features like augmented reality. With this innovative technology, players can now relish an immersive experience of sitting at a real casino table with a live dealer, all from the comfort of their own homes. This is a game-changing innovation that truly delivers on the promise of enhanced and engaging gaming experiences.
“I believe what we’re doing today in live games is creating an intellectual property that’s being leveraged in a completely different way than you see with standard game releases, marketing, playing, and putting it in the back room.”
We aspire for our games to become enduring classics, appreciated by individuals for numerous years to come.
Playtech Live: Bringing the Timeless Classics of Television Game Shows to the Realm of Live Casinos
Playtech was not content with merely crafting another live casino offering. Instead, they concentrated on blending the finest aspects of well-known television game shows with the live casino format, which has consistently been a favorite among viewers.
“We have obtained the rights to the most exceptional of the world’s leading television game shows,” stated Haytin. “All the traditional games will be exclusively ours for an extended period. For instance, our most recent offering is the classic, Family Feud.
“Playtech Live is transforming the live casino experience by incorporating popular television game shows. This groundbreaking approach enables players to smoothly transition from observing and participating in games at their residences to actively engaging through our live casino platform.
Building on Triumph
Playtech is no novice to releasing casino games inspired by television programs, having previously unveiled Deal or No Deal. This game achieved remarkable success, securing the Product of the Year award from the American Gaming Association in 2023, three years following its initial introduction in Europe.
Haytin attributes its success to Playtech’s ownership of the product for a three-year span, allowing them to continuously enhance and refine it based on player input. The most recent version was subsequently introduced in the United States.
Playtech, backed by substantial financial support, is now recognized for its groundbreaking work in the marketplace.
The unveiling of Playtech Live and “Jumanji” is a demonstration of Playtech’s inventive abilities. Recently, Playtech secured the gaming rights to “Jumanji” in a 2021 agreement with Sony Pictures. The game is inspired by the 1981 fantasy novel by American author Chris Van Allsburg and has produced its own franchise, including board games and numerous films. Now, it has a live casino offshoot.
“Even if you don’t participate, we make the game engaging; we’ve created a viewing experience for you, not spending money,” explained Haytin. “The age range is ageless.”
“Everyone enjoys adventure – I don’t think we should exclude older individuals from playing games.”
“The responsibility these brands give us, including how we represent them, the intellectual property level, the level of creativity and installation, all have to match what Hollywood produces, and I think that says it all. For instance, making a “Jumanji” game show wasn’t simple, but we managed to accomplish it.”
“Jumanji” is a significant investment for Playtech, and according to Haytin, it’s the largest online casino game show ever launched in the United States.
The game blends cutting-edge technology with a cinematic experience, taking players on an immersive journey into the movie’s setting.
This fresh, live game, established in one of the biggest and most intricate studios Playtech has ever constructed, intends to submerge players in a 24/7 “Jumanji” themed park experience.
“This new live game will transport players on a trip through the heart of the jungle, encountering numerous obstacles and surprises along the path, such as confronting rampaging creatures or uncovering the mysteries of a magical board game.”
Playtech Live, already thriving in the European marketplace, is now generating excitement in the US market, attracting new partners and spectators.
Despite Evolution dominating the US market, Playtech is still making strides in the industry with its top-selling game shows and entertainment offerings. Playtech has already obtained the rights to two of its most successful games worldwide, “Adventures Beyond Wonderland” and “Deal or No Deal Roulette,” in New Jersey and Michigan, and will continue to prosper in 2024. So how does Playtech plan to accomplish this, and what distinguishes Playtech from its rivals?
“Bringing this triumph to the US market and developing the best products for US consumers, providing them with a choice, rather than being compelled to utilize a product designed to deplete their wallets,” Haitin explained. “That’s what we’re striving to achieve, and we’re placing fair, responsible gaming, creativity, and entertainment-driven choices at the forefront of our strategy.”
I strongly believe this sets us apart from our rivals, who attempt to push their approaches. We are a pure business-to-business company, and our aim is to make sure our licensing strategy is top-notch – we are here to aid them in succeeding with us, not through them.
Playtech Family
Playtech Live is a massive product, and according to Haitin, it demands an exceptional team to lead it.
“Our people are deeply integrated into the Playtech family, seeing opportunities to progress and do more in various departments,” he stated.
Live casinos are popular because they provide players with a realistic gaming experience. Unlike standard online casino games, live games are played in real time with real dealers, creating a genuine casino ambiance. So, how crucial is a joyful workplace when it comes to happy dealers?
“At Playtech, we prioritize training and developing everyone on our team, ensuring they are well-treated and provide excellent service with genuine smiles. This philosophy distinguishes us. Whether you’re visiting our live game tables at a casino or watching our TV shows, we understand the significance of creating a pleasant atmosphere and ensuring a positive experience. For us, it’s all about cultivating a good atmosphere and creating a welcoming environment at Playtech.
“Our dealers and presenters are undoubtedly the best.”
Casino Innovation: A Long-Term Play
As Playtech looks toward the future, the company is dedicated to staying at the forefront of innovation and progress in the live casino sector. Playtech Live’s CEO, Edo Haitin, is confident that the company will continue to introduce groundbreaking features to the market. This includes incorporating cutting-edge technologies that will further enhance the immersive experience for players who enjoy live casino games.
“We have much to anticipate in the coming years. As Playtech Live expands its reach, we will witness a significant surge in the utilization of live applications. I am convinced that Playtech will spearhead the advancement of live technology across all domains, including applications, other technological fields, and even diverse industries.”
Haitin hinted at one potential area of development that Playtech Live might delve into: Virtual Reality (VR) gaming. By harnessing the power of VR technology, players could be transported into virtual casino settings, encountering lifelike visuals and engaging in immersive interactions. This vision for the future is undeniably captivating, but Haitin is currently keeping the specifics under wraps.
“I am unable to divulge too much at this juncture. However, Playtech Live intends to take the most popular form of entertainment in the world today, video, and elevate it to a new dimension. This will empower individuals to not only watch video content but also choose to actively participate in the video experience at no cost.”
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