Flutter Entertainment’s daily fantasy and sports wagering firm, FanDuel, has made a significant agreement with Charles Barkley, a renowned former NBA athlete. Barkley will be FanDuel’s exclusive collaborator for sports betting and daily fantasy sports. He will be the company’s public figure and spokesperson.
Barkley will appear in FanDuel commercials and Turner Sports advertisements for FanDuel’s free games. He will also create special content for FanDuel’s social media platforms and be featured on their podcasts and television programs.
Barkley remarked, “I had a fantastic time collaborating with FanDuel during the playoffs last year with the ‘Inside the NBA’ team. I am now thrilled to be their representative.”
He further stated, “FanDuel has enhanced our show, making it more engaging and enjoyable. They simplify the experience for everyone. Therefore, even if your team is experiencing a significant loss, you will still be eager to watch with FanDuel.”
FanDuels top marketing executive, Mike Raffensperger, declared Barkley the “ideal choice” to initiate the festive season for the company’s clientele. He labeled Barkley “a national sports idol, television luminary, and gaming eminence.”
Raffensperger further stated: “In the years ahead, we anticipate amplifying his voice and integrating Barkley’s distinctive character, which will persistently differentiate FanDuel and render sports wagering enjoyable for all.”
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